First named "La Reine", renamed "The Lookout" on February 1, 1912. The name was simplified to "Lookout" by 1914. The name "El Vigia" is also found on dials, possibly for Spanish speaking countries.
Examples of the Westclox La Reine Lookout Style 1 Brass Alarm Clock:
Movement Date: 2 11 15.
Documents Showing the Westclox La Reine Lookout Style 1 Brass Alarm Clock:
Document Date: ca. 1899 Document Title: ca. 1899 Western Clock Mfg. Co. Advertisement Photo Match: Black and white drawing Model Description: 3 Inch Dial Seamless Nickel and Brass Finished Case. Wholesale: $0.58 USD
Document Date: 1901 Document Title: Western Clock Mfg. Co. 1901 Catalog -> 9 Photo Match: Black and white drawing Model Description: 3-inch dial. 4-in seamless brass case. Sunk polished brass back. Alarm dial in rear. A very attractive alarm to meet the demand for a low-price clock of a different shape from the regular 4 inch size.
Document Date: 1903 Document Title: 1903 Western Clock Mfg. Co. Catalog -> 8 Photo Match: Black and White Photo Model Description: La Reine Alarm. Seamless 4 inch brass case; 3 inch dial. Movement removable from the back. Brass nickel polished. Wholesale: $0.61 USD
Document Date: 1907 Document Title: 1907 Western Clock Manufacturing Company Catalog -> 16 Photo Match: Photocopy Model Description: 3-Inch Dial. Polished Brass Case. One-Day Movements. Self-Centered Wheels. Western Friction-Less Pivots.
Document Date: 1911 Document Title: Young & Co., Catalogue of Clocks, Illustrated & Priced, 1911 -> 72 Photo Match: Black and White Photo Model Description: LA REINE ALARM. Brass polished. 3-inch dial, seamless brass case. Shut-off. Movement removable from back. (Western.) 3rd Party Stock Number: B5681 Retail: $1.34 USD