Westclox Dealer Imprint Dials

Dealer imprint dials usually have a clock dealer's name and city printed on the dial. Sometimes a logo is used. Western Clock Company offered these dials as a way for the individual dealer to advertise his store. If the dealer bought the required number of clocks, the imprinting was done at no cost.

The Westclox advertising booklet "Big Ben, The National Alarm, Nineteen Twelve" states:

"We pay his railroad fare on all orders for a dozen or more, we brand him with your name in lots of 24."

Dealer imprint dials were very common on the Big Ben in the teens. From about 1913 to 1917, dealer imprint dials were more popular than plain dials. Baby Bens with dealer imprint dials are scarce. Other models which sometimes have dealer imprint dials include the Ironclad and Sleepmeter.

1917 Big Ben dealer imprint dial with M. J. Lagasse, Jeweler, Hillsdale, Mich.
Dealer imprint dial from a 1917 Big Ben.
1913 Irondclad dealer imprint dial with Stukenberg and Borchers
Dealer imprint dial from a 1913 Ironclad
Baby Ben dated 11-24-15 with dealer imprint dia
Baby Ben dated 11-24-15 with dealer imprint dial. Courtesy of Greg Adams.
Baby Ben dated 12-21-16 with dealer imprint dial
Baby Ben dated 12-21-16 with dealer imprint dial. Courtesy of Greg Adams.
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