Siesta alarm clock, black non-luminous. Rectangular metal case first with ball feet in front, then with flat feet starting in 1936 (see historical note below). The alarm rings briefly at first, then 10 minutes later rings continuously.
Dates are from the Price Change Book. Quoting from that book "Recommendation of 2-27-36 calls for new feet with felt pads. Feet and center band to be lacquered gold bronze. Spring wind alarm.”
Document Date: 1935 Document Title: 1935 Westclox Catalog -> 4 Photo Match: Black and White Photo Model Description: SIESTA. Handsome, sturdy thin model . . . ultra modern and offering you something new in alarm clock performance. The ideal clock for anyone who likes that extra "forty winks" of sleep in the morning. The new Siesta gives you a brief warning, then ten minutes later calls again with a long, steady ring. A new way to be called, and a pleasant way, too. Height, 4 inches. Black finish with nickel trim. Non-breakable convex crystal . . . attractive modernistic dial and hands . . . smart to the very last detail. One day movement. Convenient push-in alarm shut off. Retails $2.95 Westclox Sales Number: 414 Retail: $2.95 USD
Document Date: 1936 Document Title: Westclox, Canada 1936 Catalog -> 6 Photo Match: Black and white drawing Model Description: SIESTA. Handsome, sturdy, thin model . . . ultra modern . . . in black with nickel trim. 4 inch high. Modernistic dial, non-breakable, convex crystal. One day movement, and an entirely new kind of alarm. Siesta gives a brief warning, then rings again 10 minutes later. Convenient push-in alarm shut-off. $3.50. Retail: $3.50 CAD
