Hardware Dealers' Magazine.
A Westclox Alarm
A Trade Symbol
This is the first of several messages to dealers who share our interest in alarm clocks. these messages will concern the Western Clock Company's trade symbol:–A Westclox Alarm.
They will recite what this trade symbol means to the dealer; what it means to the consumer; what it means to us.
They will tell how it first represented the modest output of the American clock industry's youngest producer. And how that producer grew, until today this maker leads the entire world in the manufacture of alarm clocks.
They will present the various intrinsic advantages possessed by alarm clocks bearing this symbol.
They will tell how this symbol has come to be a universal identification of alarm clock quality through a remarkably complete and comprehensive line of products.
They will form a series of messages of intimate interest to every dealer in alarm clocks because they will discuss a trade symbol which in the last hears has become inseparably linked with the substantial and successful; dealer in every American community.
This document is shown for the historical record, it is not for sale.
