Research by Richard Tjarks, Jeff Wood, Gary Biolchini, Greg Adams and Bill Stoddard
Documents Showing the Westclox Big Ben Style 2 Blue Crackle Non Luminous Alarm Clock:
Document Date: October 1928 Document Title: 1928-10-PR. October 1928 Pictorial Review, Photo Match: Exact Color Photo Model Description: Westclox. More Beautiful than ever. Beauty, enlivened with flower-like hues. Color tones to match every desire and to harmonize with the color themes of every room in every home. Westclox of today! Accurate, dependable alarms for an active, colorful age. Big Ben De Luxe and Baby Ben De Luxe, world famous for trustworthiness, are more desirable than ever in their exquisite colors. And there is Tiny Tim, a new member of the Westclox family–a handy little timekeeper, without alarm, for home, office or travel. These models in old rose, green or blue–at the same price as nickel finish. They're the very last word in clock making. Sold everywhere by jewelers, druggists, hardware and department stores. Prices slightly higher in Canada. WESTERN CLOCK COMPANY, La Salle, Illinois, U.S.A. Factory: Peru, Illinois. In Canada: Western Clock Company, Limited, Peterborough, Ont. Big Ben De Luxe, $3.75. Retail: $3.75 USD
Document Date: December 1928 Document Title: 1928-12-McCalls. December 1928 McCall's Magazine, Photo Match: Exact Color Photo Model Description: Westclox. Put them on your Christmas list. Everyone needs a dependable clock. And the whole world knows that Westclox are dependable . . . Everyone admires colorful beauty. Westclox in color possess exquisite beauty . . . Usefulness, attractiveness, known and lasting value–all combined in a Christmas remembrance that will be sincerely appreciated and treasured by a friend or relative. A colorful, accurate Westclox–for individual or family–for the bedroom or any other room in the home. There's Big Ben DeLuxe and Baby Ben DeLuxe–reliable alarms–and Tiny Tim, a convenient little time-piece, without alarm–and at the same price as nickel finish. Practical. Beautiful. Ideal gifts! Put them on your Christmas list. Ben Hur, the popular $2.50 Westclox alarm, is also made in colors. There's a variety of other Westclox finished in lustrous nickel–plain or luminous dials. Prices range from $1.50 t $5.00. Big Ben De Luxe $3.75 Retail: $3.75 USD
Document Date: February 1929 Document Title: Aisenstein-Woronock & Sons, Inc Photo Match: Black and white drawing Model Description: Big Ben Le Luxe Colored Alarm Clock. Rose, Green or Blue, Crackle Finish. 3rd Party Stock Number: 2C-2017 Retail: $5.50 USD
Document Date: May 4, 1929 Document Title: 1929-5-4-p1-SP. May 4, 1929 Saturday Evening Post, p. 1 Photo Match: Exact Color Photo Model Description: Preferred . . . The law of compensation cannot be evaded. It invariably demands that final decisions be fair and impartial . . . awarding enduring success or undying fame only to those who are deserving. The outstanding popularity of Westclox so definitely displayed in the preferences of millions the world over . . . is the rightful reward of conscientious effort, exacting skill in manufacture and dependable values. Allied with timekeeping accuracy is a great variety of Westclox . . . in size and design that conform perfectly with your particular preference . . .standard or the new deluxe models that are built on a gracefully fashioned base . . . in the finish that you prefer. Your choice of lustrous nickel or beautiful shades that harmonize with the color scheme of any room . . . steady or intermittent alarm . . . plain dial . . . or luminous dial that can be seen in the dark. For those who prefer a convenient little timepiece without alarm . . . Tiny Tim. Pocket Ben, the Westclox watch, occupies a prominent place on the preferred list of men and boys who carry a timekeeper that combines good looks with reliability and real economy. Dealers everywhere prefer to sell Westclox . . . they know they are selling satisfaction . . . trustworthy timekeeping service. And you can buy a Westclox at the price you prefer, anywhere from $1.50 to $5.00. Prices slightly higher in Canada. WESTERN CLOCK COMPANY, La Salle, Illinois, U.S.A. Factory: Peru, Illinois. Western Clock Company, Limited, Peterborough, Ontario, Canada. Westclox in color, Old Rose, Green or Blue, are priced exactly the same as nickel. Big Ben $3.75. Retail: $3.75 USD
Document Date: Spring-Summer 1930 Document Title: Montgomery Ward Spring & Summer 1930 Catalog Photo Match: Black and white drawing Model Description: FAMOUS WESTCLOX. Big Ben. Combination steady or repeat alarm. Handy shutoff on top. 4 3/8 inch dial. DeLuxe model with base. In colors, with gilt crackle veins or nickel plate. Height 5 3/4 inches. Gold Color Dial. Plain Figures and Hands. Blue. 3rd Party Stock Number: 46 F 1140 Retail: $3.75 USD
Document Date: 1930 Document Title: 1930 Westclox Color Brochure; Western Clock Company; La Salle; Illinois; USA -> 1930s-colors-3 Photo Match: Different dial color Model Description: BIG BEN Base Model Height, 5 3/4 inches. Dust-proof case. Non-tipping. Mellow-toned alarm rings on back gong. 32-hour. Large, legible dial, detachable spring barrels. Large, easy winding keys. Steady and repeat alarm. Felt cushioned underneath. Westclox Sales Number: 241 Wholesale: $2.43 USD