Sears calls it "SEROCO" in their catalogs (probably for SEars ROebuck & CO.) Cast metal case with Hope being represented by a heroic figure of a woman with Greek drapery, resting her hand upon a cornucopia that represents Plenty.
Model Names:
Model Name:
SEROCO
Informal Name:
Cast Front
Name 1:
Hope and Plenty
Approximate Date:
Motive Power:
Spring
Model Type:
Clock
Companies:
Company:
Sears
Movement maker:
Westclox
Usage Locations:
Shelf
Functions:
Time
Specifications:
Case Color:
Bronze
Case Material:
Plated metal
Height:
12 inches
Width:
9 1/2 inches
Dial Numeral Type:
Arabic
References
Research by Greg Adams
Examples of the Sears Seroco Hope And Plenty Bronze Cast Front Shelf Clock:
Movement Date: ca. 1902. This example has a movement by another maker than Westclox.
Documents Showing the Sears Seroco Hope And Plenty Bronze Cast Front Shelf Clock:
Document Date: 1902 Document Title: Sears 1902 Catalog Photo Match: Black and white drawing Model Description: Sears, Roebuck & Co.’s SER0C0. A clock such as has never been offered before for the money. This beautiful bronze clock, solid metal through and through, standing 12 inches high and 9 ½ inches broad, weighing when boxed about 7 lbs., at the unheard of price of $1.10 in bronze and $1.25 in full gilt. The movement is a fine lever escapement movement, oil tempered steel parts and hand wrought brass parts, conical pivots, the hairspring agate drawn; runs for 36 hour with one winding; in fact, a movement that we guarantee to give absolute satisfaction. The case is a masterpiece, representing the emblems of Hope and Plenty, Hope being represented by a heroic figure of a woman with Greek drapery, resting her hand upon a cornucopia that represents Plenty. The base of the clock is made up of three graceful scrolls meeting at a base upon which the figure of Hope stands. The parts are brought out by hand engraving and hand chasing and burnishing. A beautiful wreath of roses in strong relief connects the two designs, that of Hope and Plenty. To sell this clock at this unheard of low price, a price that does not represent one-half its true value, we had to contract with the factory that makes them in such large quantities that the price of a single one is practically lost sight of. The design was executed by ourselves and is copyrighted. It cannot be procured elsewhere. If the clock is not the greatest bargain that you have ever seen or heard of, and if it does not in every way, shape or manner come up to our description and thoroughly satisfy you, return it to us and we will refund the entire amount of your remittance. Retail: $1.10 USD
Document Date: 1902 Document Title: Sears 1902 Catalog -> 115 Photo Match: Black and white drawing Model Description: Sears, Roebuck & Co.'s SEROCO. 3rd Party Stock Number: 5R7520 Retail: $1.10 USD
