Westclox Annual Sales Statistics Ledger 1905 - 1928

The table below is a small portion of the information contained in the Westclox Annual Sales Statistics Ledger 1905 - 1928. For the models shown below, we recorded the first year it appeared in the ledger, the last year it appeared, and some in between dates for selected models. Keep in mind that these are dates of sales, not necessarily production.

Model
Year
Quantity Sold
Wholesale Price
America 1905 497,996 0.4734
1911 639,267 0.4433
1919 1,029,810 0.9517
1928 735,907 0.8676
Bluebird 1921 35,070 1.0170
1928 13,596

0.9637

Blackbird 1922 64,182 1.3148
1928 11,896 1.3818
Sleepmeter #2
Including Jack o'Lantern
1914 170,406 0.5812
1921 538,389 1.3843
1928 297,934

1.1897

Monitor
(wood case)
1922 7175 2.6311
1923 1160 2.1219
Monitor
(also in blue, green & red)
1927 121 0.5988
1928 594,508 0.5743
Champion Alarm 1905 1774

0.6765

1909 291 0.6855
Owl Alarm 1905 3 0.55
1908 1 0.83
Ben Hur
(also in blue, green & red)
1926 45,787 1.5293
1928 290,267 1.5539
Big Ben Alarm
(includes plain & luminous)
1909 28,261 1.1551
1913 784,739 1.2898
1920 837,807 2.0270
1928 700,996 1.9300

Big Ben DeLuxe
(nickel, plain and luminous)

1927 397,600 2.2974
1928 279,950 2.3499
Big Ben DeLuxe
(blue, green, old rose, non-luminous)
1928 284,393 2.0642
Big Ben DeLuxe
(blue, green, old rose, luminous)
1928 56,818 2.7555
OK Alarm 1905 3,457 0.5672
1910 52 0.4617
Baby Ben
(plain and luminous)
1910 4783 1.1162
1913 90,398 1.3059
1923 724,018 2.0175
1928 265,917 1.9827
Baby Ben DeLuxe
(nickel, plain and luminous)
1927 303,375 2.3289
1928 194,788 2.3818
Baby Ben DeLuxe
(blue, green, old rose, non-luminous)
1928 372,743 2.0649
Baby Ben DeLuxe
(blue, green, old rose, luminous)
1928 56,893 2.7552
Versailles 1905 1769 0.651
1908 28 0.6539
Total Watch Production
(includes Dax, Pocket Ben #5, Glo-Ben 1923? - 1928)
1905 131,348 0.5417
1914 648,655 0.5139
1928 2,157,575 0.7940
Auto Watch 1908 15 1.2335
1918 739 1.6117
1928 118,573 1.3557
Specialty sales - Includes George W. Borg Co., Hafner Co. 1928
Cupid Alarm 1915 125 0.7751
1921 2 1.39
Mermaid Alarm 1915 227 1.0185
1919 117 1.6115
Paz Alarm 1916 91 1.247
1919 2 1.82
Imperial (Alarm?) 1913 9328 0.8068
1923 1906 1.1211
Imperial Time 1905 48,403 0.6652
  1911 21,655 0.6548
  1919 194 1.1764
Strenuous Alarm 1905 40,966 0.6204
  1917 1 0.70
Vigilant Long Alarm 1907 178 1.542
  1912 80 1.3265
FW Gun Metal (Ironclad) 1905 13,150 0.6737
  1915 60,394 0.6710
  1925 10,813 1.2404
FW Dead Black 1905 2880 0.6469
  1915 103 0.6735
Ironclad Nickel 1910 3630 0.7361
  1918 1 1.380
Ironclad Brass 1910 860 0.7369
  1917 62 0.8687
FW Gold Finish 1905 5331 0.7715
  1915 35 0.816
F Time (4" fitup movement and case with 4" dial) 1905 21,962 0.4135
  1915 3316 0.3981
  1924 60 0.8000
B Time (4" fitup movement and case with 3" dial) 1905 24,033 0.3749
  1915 22,689 0.3536
  1924 910 0.2419
Plate Time (the painted metal plate clock) 1905 1565 0.6166
  1912 480 0.6432
  1919 5 1.01
America Time (Regular or Sentry Time) 1905 234 0.4102
  Gap from 1908 - 1914
  1915 12,324 0.3509
  1920 4 1.00
Total 4" Woods 1915 6941 0.8454
  1918 2 0.8750
Peerless Time 1905 2488 0.7175
  1911 6383 0.7003
  1920 2 1.42
Premier Time 1905 2771 0.7122
  1911 3716 0.6901
  1919 127 1.2731
Eclipse Time 1909 6982 0.9157
  1911 6034 0.8619
  1919 7 1.3671
Dolphin 1908 - 1923  
Winner 1907 - 1911  
Champion 1905 - 1909  
Owl 1905 - 1910  
Owl Gold 1905 - 1915  
Majestic 1905 - 1911  
Royal 1905 - 1911  
Superb 1906 - 1911  
Cupid 1915 - 1920  
Mermaid 1915 - 1920  
Paz 1915 - 1919  
Imperial? (not sure why it was listed again) 1913 43,721 0.6295
  1923 1823 1.0609
Art Time 1905 - 1918  
Ormond Time 1905 - 1912  
Tosca 3" 1906 - 1910 and 1914 - 1917  
Bulls Eye Alarm 1909 147 0.6687
  1919 4 0.94
Sleepmeter #1 1914 31,193 0.4993
  1920 3687 1.0914
Sleepmeter Intermittent or Bunkie 1914 15,412 0.8531
  1925 10,786 1.3848
Bingo 1914 50,861 1.0666
  1924 7 2.0586
LaSallita T. B. 1905 15,898 0.4847
  1915 11,018 0.4514
  1925 11,1727 0.8381
LaSallita Brass 1909 273 0.5114
  1916 3515 0.4699
  1925 58 0.8710
LaSallita P. B. and Gun Metal 1905 1841 0.4784
  1912 12

0.49

  Gap
  1917 285 0.5343
  1923 3 0.78
2 Inch "A" (fitup movement inserted from the front) 1905 7153 0.4788
  1914 1285 0.4431
  1923 9 0.9933
2 Inch "C" (fitup movement inserted from the back) 1905 5383 0.4805
  1912 1556 0.4925
  1922 7 0.9286
2 Inch "D" (fitup movement furnished with backs of different depths to hold movement in frames) 1905 75,611 0.4807
  1915 4385 0.4399
  1925 391 0.8767
Louvre 1905 1161 1.2848
  1916 4 1.45
Sylph 1905 1327 1.677
  1915 65 1.508
Total Large Gold (includes 25 models like Louvre and Sylph) 1905 6671 1.6411
  1916 50 1.458
Porcelains 1905 3104 0.6706
  1915 83 0.6255
Traveling Time #2 1906 395 1.1899
  1915 3 0.44
(Silver Belle) Standard Alarm 1905 15,604 0.4516
  1912 95,543 0.4258
  1920 23,401 0.21
Daisy Alarm 1905 14,763 0.4685
  1912 636 0.4615
  1919 782 0.70
Rome 1905 14,751 0.5123
  1916 175 0.5803
Luminous 1905 6838 0.5197
  1915 900 0.50
Calendar Alarm 1909 200 0.651
  1911 102 0.6159
LaRiene (Lookout) Nickel 1905 22,832 0.5147
  1915 107,090 0.51179
  1925 26,846 0.9624
LaRiene Brass 1905 6289 0.5393
  1915 7521 0.5168
  1923 128,220 0.9144

My thanks to Richard Tjarks for recording this information.

References

Sales figures: "Westclox Annual Sales Statistics Ledger", Collection 116, Box 28, held by the the Regional History Center at Northern Illinois University, DeKalb, Illinois.

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