A Look magazine ad from December 1963 shows this "General" in a round case with radial numerals. I haven't seen this clock in any catalogs. Matt McFarlane sent photos of what appears to be an ivory General style 3. Dimensions H 3 3/8" x W 3 1/4" x D 1 3/4"
Pictures of the Westclox General Style 3 Alarm Clock:
Ad from Look magazine, December 1963.
General key-wound. comp. value $4.98. Now $4.47.
Thanks to Matt McFarlane for this photo.
Thanks to Matt McFarlane for this photo.
Thanks to Matt McFarlane for this photo.
Thanks to Matt McFarlane for this photo.
References
Thanks to Matt McFarlane for photos of the ivory "General."