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The History of Westclox Drowse (Snooze)
Electric Alarm Clocks
The first Westclox Drowse (snooze) electric alarms could be set for five (5) or ten (10) minutes
snooze time. The image below shows the first Westclox snooze alarm, “Drowse electric”, introduced in 1959. Notice
the rocker switch that selects the snooze time.
Westclox Drowse Electric
The first Drowse (snooze) alarm clock
by Westclox
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| No. 800, non-luminous dial, Cloud
Gray case. |
| Catalogs: 1960, $5.95 |
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| No. 800-L, luminous dial , Doeskin,
Pinefrost Green or Pink case. |
| Catalogs: 1960, $6.95 |
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| Listed in June 1959 price list
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By 1963, Westclox had several models of Drowse (snooze)
alarms, all having separate push buttons for 5 or 10 minutes.
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Drowse
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Dialite Drowse
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| No. 20101, non-luminous white dial,
Buckskin Beige case. |
| Catalogs: 1963 - 64, $5.98; 1964
- 65, $5.98 - now called Sandalwood case; 1965 - 66, $5.98;
1969 - 70, $5.98 |
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| No. 20106, Antique White case,
Dialite dial |
| Catalogs: 1963 - 64, $7.98; 1964
- 65, $7.98; 1965 - 66, now called Drowse Dialite, $7.98;
1969 - 70, $7.98 |
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| No. 20102, luminous black dial,
Antique White case. |
| Catalogs: 1963 - 64, $6.98; 1964
- 65, $6.98; 1965 - 66, $6.98; 1969 - 70, $6.98 |
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Dunbar Drowse
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Dunbar (Dunmar) Drowse
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| No. 20122, luminous dial, Jonquil
Yellow case. |
| Catalogs: 1963 - 64,
$6.98; 1964 - 65, $6.98 |
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| No. 20128, luminous dial, Wood Finish
case. |
| Catalogs: 1963 - 64, $7.98; 1964
- 65, $7.98; 1965 - 66, $7.98; 1969 - 70, $7.98, now named
Dunmar Drowse; 1970 - 71, $7.98 |
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| No. 20124, luminous dial, Green case. |
| Catalogs: 1963 - 64, $6.98; 1964
- 65, $6.98 |
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Dunbar Drowse Dialite
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Dialite Drowsewood
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| No. 20134, Robin's Egg Blue case,
Dialite dial |
| Catalogs: 1963 - 64, $7.98; 1964
- 65, $7.98; 1965 - 66, $7.98 |
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| No. 21038, Walnut case, Dialite dial |
| Catalogs: 1963 - 64, $12.95; 1964
- 65, $12.98; 1965 - 66, $12.98, now called Drowsewood Dialight |
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| No. 20136,Green case, Dialite dial |
| Catalogs: 1963 - 64, $7.98; 1964
- 65, $7.98; 1965 - 66, $7.98 |
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By 1969, Westclox had introduced a single button snooze
alarm "Minikin Drowse" that provided 7 minutes extra sleep, and the
"Magic Touch Drowse Dialite" which had a 10 minute snooze feature. Some
of the 5/10 minute snooze models were still being made.
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Drowse II
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Drowse II Dialite
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5/10 minute snooze
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| No. 20227, Antique white case, plain
dial |
| Catalogs: 1969 - 70, $6.98; 1970
- 71, $6.98; 1971 - 72, $7.98; 1973 - 74, $8.25; 1974 - 75,
$8.98; 1975 - 76; 1977 - 78; 1978 - 79; 1979 - 80 |
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| No. 20228, Antique white case, Dialite
dial |
| Catalogs: 1969 - 70, $8.98; 1970
- 71, $8.98; 1971 - 72, $8.98; 1973 - 74, $9.25; 1974 - 75,
$9.98; 1975 - 76; 1976 - 77; 1976 - 77; 1977 - 78; 1978 -
79; 1979 - 80 |
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| No. 20224, Antique white case, luminous
dial |
| Catalogs: 1969 - 70, $7.98; 1970
- 71, $7.98 |
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Minikin Drowse
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Magic Touch Drowse Dialite
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7 minute snooze
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10 minute snooze
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| No. 20259, Antique White case, plain
dial |
| Catalogs: 1969 - 70, $4.98; 1970
- 71, $4.98; 1971 - 72, $4.98; 1973 - 74, $5.19; 1974 - 75,
$5.39; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79 |
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| No. 20178, Antique White case, Dialite
dial |
| Catalogs: 1969 - 70, $7.98; 1970
- 71, $7.98; 1971 - 72, $8.98; 1973 - 74, $9.25; 1974 - 75,
$9.49; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979 -
80 |
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| No. 20261, Woodtone case, plain dial |
| Catalogs: 1969 - 70, $4.98; 1970
- 71, $4.98; 1971 - 72, $4.98 |
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| No. 202180, Antique Gold case, Dialite
dial |
| Catalogs: 1969 - 70, $7.98; 1970
- 71, $7.98 |
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| No. 20263,Wedgewood Blue
case, plain dial |
| Catalogs: 1969 - 70, $4.98; 1970
- 71, $4.98 |
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In the 1970 - 71 catalog, the “Minikin Drowse
Dialite” model is new.
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Minikin Drowse Dialite
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| No. 20284, White case, Dialite dial |
| Catalogs: 1970 - 71, $5.98; 1971
- 72, $5.98; 1973 - 74, $6.19; 1974 - 75, $6.39; 1975 - 76;
1976 - 77; 1977 - 78; 1978 - 79 |
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| No. 20286, Woodtone case, Dialite
dial |
| Catalogs: 1970 - 71, $5.98; 1971
- 72, $5.98 |
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| No. 20288, Avocado case, Dialite
dial |
| Catalogs: 1970 - 71, $5.98; 1971
- 72, $5.98 |
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In the 1971 - 72 catalog, Bold II Drowse and Bold
II Drowse Dialite are new. In this catalog, just two models of the 5/10
minute snooze mode, Drowse II and Drowse II Dialite, are still listed.
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Bold II Drowse
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Bold II Drowse Dialite
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| No. 20317, White case, plain dial
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| Catalogs: 1971 - 72, $4.98; 1973
- 74, $5.19; 1974 - 75, $5.39; 1975 - 76; 1976 - 77; 1977
- 78; 1978 - 79 |
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| No. 20318, White case, Dialite dial
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| Catalogs: 1971 - 72, $5.98; 1973
- 74, $6.19; 1974 - 75, $6.39; 1975 - 76; 1976 - 77; 1977
- 78; 1978 - 79 |
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| No. 20319, Antique Gold case, plain
dial |
| Catalogs: 1971 - 72, $4.98 |
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| No. 20320, Antique Gold case, Dialite
dial |
| Catalogs: 1971 - 72, $5.98 |
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| No. 20321, Woodtone case, plain dial
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| Catalogs: 1971 - 72, $4.98 |
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| No. 20322, Woodtone case, Dialite
dial |
| Catalogs: 1971 - 72, $5.98 |
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In the 1973 - 74 catalog, the following models are
new: Tide II Drowse, Tide II Drowse Dialite, Cube Drowse, and Cube Drowse
Dialite
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Tide II Drowse
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Tide II Drowse Dialite
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| No. 22001, White case, Red dial |
| Catalogs: 1973 - 74, $5.98; 1974
- 75, $6.29; 1975 - 76 |
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| No. 2200, White case, Red Dialite
dial |
| Catalogs: 1973 - 74, $6.98; 1974
- 75, $7.29 |
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| No. 22003, White case, Blue dial
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| Catalogs: 1973 - 74, $5.98; 1974
- 75, $6.29; 1975 - 76 |
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| No. 22002, White case, Blue Dialite
dial |
| Catalogs: 1973 - 74, $6.98; 1974
- 75, $7.29 |
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| No. 22005, White case, yellow dial
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| Catalogs: 1973 - 74, $5.98; 1974
- 75, $6.29; 1975 - 76 |
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| No. 22004, White case, Yellow Dialite
dial |
| Catalogs: 1973 - 74, $6.98; 1974
- 75, $7.29 |
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Cube Drowse
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Cube Drowse Dialite
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| No. 20351, Red case |
| Catalogs: 1973 - 74, $6.98 |
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| No. 20354, Red case, Dialite dial |
| Catalogs: 1973 - 74, $7.98; 1974
- 75, $8.98; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979
- 80 |
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| No. 20353, White case |
| Catalogs: 1973 - 74, $6.98 |
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| No. 20356, White case, Dialite dial |
| Catalogs: 1973 - 74, $7.98; 1974
- 75, $8.98; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979
- 80 |
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| No. 20355, Blue case |
| Catalogs: 1973 - 74, $6.98 |
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| No. 20358, Blue case, Dialite dial |
| Catalogs: 1973 - 74, $7.98; 1974
- 75, $8.98; 1975 - 76; 1976 - 77 |
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In the 1974 - 75 catalog, Wainscot Luminous Drowse
is new.
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Wainscot Luminous Drowse
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| No. 22038, White/Woodgrain case,
luminous dial |
| Catalogs: 1974 - 75, $9.98; 1975
- 76; 1976 - 77; 1977 - 78 |
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| No. 22040, Brown/Woodgrain case,
luminous dial |
| Catalogs: 1974 - 75,
$9.98; 1975 - 76; 1976 - 77; 1977 - 78 |
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In the 1975 - 76 catalog, Drowse II Dialite with flowers
on dial, and Denim-ite Drowse Dialite are new.
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Drowse II Dialite (flower dial)
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Denim-ite Drowse Dialite
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| No. 22806. Antique White, Dialite
dial |
| Catalogs: 1975 - 76; 1976 - 77; 1977
- 78; 1978 - 79; 1979 - 80 |
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| No. 22078. Blue Denim, Dialite dial |
| Catalogs: 1975 - 76; 1976 - 77; 1977
- 78 |
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| No. 22080. Red Denim, Dialite dial |
| Catalogs: 1975 - 76; 1976 - 77 |
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In the 1976 - 77 catalog, Drowse II with orange luminous
dial and Cube Drowse in Woodgrain case are new.
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Drowse II, Orange Dial
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Cube Drowse, Woodgrain Case
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| No. 22116. Antique White, Orange
luminous dial |
| Catalogs: 1976 - 77; 1977 - 78 |
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| No. 22105. Woodgrain finish |
| Catalogs: 1976 - 77; 1977 - 78 |
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In the 1977 - 78 catalog Dash Drowse is new.
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Dash Drowse Dialite
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| No. 22128, Black case, White trim,
Dialite dial |
| Catalogs: 1977 - 78; 1978 - 79; 1979
- 80; 1982 |
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| No. 22130, Tan case, Brown trim,
Dialite dial |
| Catalogs: 1977 - 78; 1978 - 79; 1979
- 80; 1982 |
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| No. 22136, Woodgrain case, White
trim, Dialite dial |
| Catalogs: 1978 - 79; 1979 - 80; 1982 |
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In the 1978 - 79 catalog, Wainscot Drowse Dialite
is new.
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Wainscot Drowse Dialite
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| No. 22144, White with Woodgrain finish,
Dialite dial |
| Catalogs: 1978 - 79; 1979 - 80 |
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In the 1979-80 catalog, the 5/10 minute models
Drowse II (No. 20227) and Drowse II Dialite (No. 20228 & 22806)
are still shown. New models introduced were the Minikin II Drowse (22135),
Minikin II Drowse Dialite (22140), Tel-Star Drowse (22145) and Tel-Star
Drowse Dialite (22148). Magic Touch Drowse Dialite (20178) is also still
listed.
In the 1982 catalog, the 5/10 minute models
are no longer shown, just single button models. One model specifies
a 7 minute snooze time (Minikin II Drowse), the rest don't have the
snooze time stated. Drowse models listed are Dash Drowse Dialite (No.
22128, 22130, 22136), Minikin II Drowse (22135), Minikin II Drowse Dialite
(22198), Aspen Drowse Dialite (22180, 22182), Dunmar Drowse Dialite
(22194, 22196), and Tel-Star Drowse Dialite (22202).
The Drowse models continued to be made, and the 1998
catalog shows Bold II Drowse Dialite (No. 22192, 22212), and Dunmar
Drowse (22194). Some other snooze models didn't use the “Drowse”
name: Tel-Star snooze (22002, 22330, 22004, 22008, 220060) and Super
Electric alarm with snooze (22470, 22471).
In the 2000 catalog, the “Drowse”
name had been replaced by the term “snooze” on the Dunmar
and Bold II models.
General Electric-Telechron Snooze
Alarms
General Electric-Telechron made the first snooze alarm in
1956. It was the model 7H241, and called “Snooz-Alarm”. A photo
is shown on Pappy's Telechron
Clock Page.
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