The History of Westclox Drowse (Snooze) Electric Alarm Clocks

The first Westclox Drowse (snooze) electric alarms could be set for five (5) or ten (10) minutes snooze time. The image below shows the first Westclox Drowse alarm, "Drowse Electric", introduced in 1959. Notice the rocker switch that selects the snooze time. By 1969 the single button snooze alarm was in production, and some 5/10 minute models were still being made. By 1982, just single button models were being made.

Drowse Electric, The first Drowse (snooze) alarm clock by Westclox

Westclox Drowse Electric

No. 800, non-luminous dial, Cloud Gray case.

Catalogs: 1960, $5.95

No. 800-L, luminous dial , Doeskin, Pinefrost Green or Pink case.

Catalogs: 1960, $6.95
Listed in June 1959 price list

By 1963, Westclox had several models of Drowse (snooze) alarms, all having separate push buttons for 5 or 10 minutes.

Drowse

No. 20101, non-luminous white dial, Buckskin Beige case.

Catalogs: 1963 - 64, $5.98; 1964 - 65, $5.98 - now called Sandalwood case; 1965 - 66, $5.98; 1969 - 70, $5.98

No. 20102, luminous black dial, Antique White case.

Catalogs: 1963 - 64, $6.98; 1964 - 65, $6.98; 1965 - 66, $6.98; 1969 - 70, $6.98

Dialite Drowse

No. 20106, Antique White case, Dialite dial

Catalogs: 1963 - 64, $7.98; 1964 - 65, $7.98; 1965 - 66, now called Drowse Dialite, $7.98; 1969 - 70, $7.98

Dunbar Drowse

No. 20122, luminous dial, Jonquil Yellow case.

Catalogs: 1963 - 64, $6.98; 1964 - 65, $6.98

No. 20124, luminous dial, Green case.

Catalogs: 1963 - 64, $6.98; 1964 - 65, $6.98

Dunbar (Dunmar) Drowse

No. 20128, luminous dial, Wood Finish case.

Catalogs: 1963 - 64, $7.98; 1964 - 65, $7.98; 1965 - 66, $7.98; 1969 - 70, $7.98, now named Dunmar Drowse; 1970 - 71, $7.98

Dunbar Drowse Dialite

No. 20134, Robin's Egg Blue case, Dialite dial

Catalogs: 1963 - 64, $7.98; 1964 - 65, $7.98; 1965 - 66, $7.98

No. 20136, Green case, Dialite dial

Catalogs: 1963 - 64, $7.98; 1964 - 65, $7.98; 1965 - 66, $7.98

Dialite Drowsewood

No. 21038, Walnut case, Dialite dial

Catalogs: 1963 - 64, $12.95; 1964 - 65, $12.98; 1965 - 66, $12.98, now called Drowsewood Dialight

By 1969, Westclox had introduced a single button snooze alarm Minikin Drowse that provided 7 minutes extra sleep, and the Magic Touch Drowse Dialite which had a 10 minute snooze feature. Some of the 5/10 minute snooze models were still being made.

Drowse II

5/10 minute snooze

No. 20227, Antique white case, plain dial

Catalogs: 1969 - 70, $6.98; 1970 - 71, $6.98; 1971 - 72, $7.98; 1973 - 74, $8.25; 1974 - 75, $8.98; 1975 - 76; 1977 - 78; 1978 - 79; 1979 - 80

No. 20224, Antique white case, luminous dial

Catalogs: 1969 - 70, $7.98; 1970 - 71, $7.98

Drowse II Dialite

5/10 minute snooze

No. 20228, Antique white case, Dialite dial

Catalogs: 1969 - 70, $8.98; 1970 - 71, $8.98; 1971 - 72, $8.98; 1973 - 74, $9.25; 1974 - 75, $9.98; 1975 - 76; 1976 - 77; 1976 - 77; 1977 - 78; 1978 - 79; 1979 - 80

Minikin Drowse

7 minute snooze

No. 20259, Antique White case, plain dial

Catalogs: 1969 - 70, $4.98; 1970 - 71, $4.98; 1971 - 72, $4.98; 1973 - 74, $5.19; 1974 - 75, $5.39; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79

No. 20261, Woodtone case, plain dial

Catalogs: 1969 - 70, $4.98; 1970 - 71, $4.98; 1971 - 72, $4.98

No. 20263,Wedgewood Blue case, plain dial

Catalogs: 1969 - 70, $4.98; 1970 - 71, $4.98

Magic Touch Drowse Dialite

10 minute snooze

No. 20178, Antique White case, Dialite dial

Catalogs: 1969 - 70, $7.98; 1970 - 71, $7.98; 1971 - 72, $8.98; 1973 - 74, $9.25; 1974 - 75, $9.49; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979 - 80

No. 202180, Antique Gold case, Dialite dial

Catalogs: 1969 - 70, $7.98; 1970 - 71, $7.98

In the 1970 - 71 catalog, the Minikin Drowse Dialite model is new.

Minikin Drowse Dialite

No. 20284, White case, Dialite dial

Catalogs: 1970 - 71, $5.98; 1971 - 72, $5.98; 1973 - 74, $6.19; 1974 - 75, $6.39; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79

No. 20286, Woodtone case, Dialite dial

Catalogs: 1970 - 71, $5.98; 1971 - 72, $5.98

No. 20288, Avocado case, Dialite dial

Catalogs: 1970 - 71, $5.98; 1971 - 72, $5.98

In the 1971 - 72 catalog, Bold II Drowse and Bold II Drowse Dialite are new. In this catalog, just two models of the 5/10 minute snooze mode, Drowse II and Drowse II Dialite, are still listed.

Bold II Drowse

No. 20317, White case, plain dial

Catalogs: 1971 - 72, $4.98; 1973 - 74, $5.19; 1974 - 75, $5.39; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79

No. 20319, Antique Gold case, plain dial

Catalogs: 1971 - 72, $4.98

No. 20321, Woodtone case, plain dial

Catalogs: 1971 - 72, $4.98

Bold II Drowse Dialite

No. 20318, White case, Dialite dial

Catalogs: 1971 - 72, $5.98; 1973 - 74, $6.19; 1974 - 75, $6.39; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79

No. 20320, Antique Gold case, Dialite dial

Catalogs: 1971 - 72, $5.98

No. 20322, Woodtone case, Dialite dial

Catalogs: 1971 - 72, $5.98

In the 1973 - 74 catalog, the following models are new: Tide II Drowse, Tide II Drowse Dialite, Cube Drowse, and Cube Drowse Dialite

Tide II Drowse Dialite

Tide II Drowse

No. 22001, White case, Red dial

Catalogs: 1973 - 74, $5.98; 1974 - 75, $6.29; 1975 - 76

No. 22003, White case, Blue dial

Catalogs: 1973 - 74, $5.98; 1974 - 75, $6.29; 1975 - 76

No. 22005, White case, yellow dial

Catalogs: 1973 - 74, $5.98; 1974 - 75, $6.29; 1975 - 76
Tide II Drowse Dialite

Tide II Drowse Dialite

No. 22000, White case, Red Dialite dial

Catalogs: 1973 - 74, $6.98; 1974 - 75, $7.29

No. 22002, White case, Blue Dialite dial

Catalogs: 1973 - 74, $6.98; 1974 - 75, $7.29

No. 22004, White case, Yellow Dialite dial

Catalogs: 1973 - 74, $6.98; 1974 - 75, $7.29
Cube Drowse Dialite

Cube Drowse

No. 20351, Red case

Catalogs: 1973 - 74, $6.98

No. 20353, White case

Catalogs: 1973 - 74, $6.98

No. 20355, Blue case

Catalogs: 1973 - 74, $6.98
Cube Drowse Dialite

Cube Drowse Dialite

No. 20354, Red case, Dialite dial

Catalogs: 1973 - 74, $7.98; 1974 - 75, $8.98; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979 - 80

No. 20356, White case, Dialite dial

Catalogs: 1973 - 74, $7.98; 1974 - 75, $8.98; 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979 - 80

No. 20358, Blue case, Dialite dial

Catalogs: 1973 - 74, $7.98; 1974 - 75, $8.98; 1975 - 76; 1976 - 77

In the 1974 - 75 catalog, Wainscot Luminous Drowse is new.

Wainscot Luminous Drowse

No. 22038, White/Woodgrain case, luminous dial

Catalogs: 1974 - 75, $9.98; 1975 - 76; 1976 - 77; 1977 - 78

No. 22040, Brown/Woodgrain case, luminous dial

Catalogs: 1974 - 75, $9.98; 1975 - 76; 1976 - 77; 1977 - 78

In the 1975 - 76 catalog, Drowse II Dialite with flowers on dial, and Denim-ite Drowse Dialite are new.

Drowse II Dialite (flower dial)

No. 22806. Antique White, Dialite dial

Catalogs: 1975 - 76; 1976 - 77; 1977 - 78; 1978 - 79; 1979 - 80

Denim-ite Drowse Dialite

No. 22078. Blue Denim, Dialite dial

Catalogs: 1975 - 76; 1976 - 77; 1977 - 78

No. 22080. Red Denim, Dialite dial

Catalogs: 1975 - 76; 1976 - 77

In the 1976 - 77 catalog, Drowse II with orange luminous dial and Cube Drowse in Woodgrain case are new.

Drowse II, Orange Dial

No. 22116. Antique White, Orange luminous dial

Catalogs: 1976 - 77; 1977 - 78

Cube Drowse, Woodgrain Case

No. 22105. Woodgrain finish

Catalogs: 1976 - 77; 1977 - 78

In the 1977 - 78 catalog Dash Drowse is new.

Dash Drowse Dialite

No. 22128, Black case, White trim, Dialite dial

Catalogs: 1977 - 78; 1978 - 79; 1979 - 80; 1982

No. 22130, Tan case, Brown trim, Dialite dial

Catalogs: 1977 - 78; 1978 - 79; 1979 - 80; 1982

No. 22136, Woodgrain case, White trim, Dialite dial

Catalogs: 1978 - 79; 1979 - 80; 1982

In the 1978 - 79 catalog, Wainscot Drowse Dialite is new.

Wainscot Drowse Dialite

No. 22144, White with Woodgrain finish, Dialite dial

Catalogs: 1978 - 79; 1979 - 80

Drowse Models in Later Catalogs

1979-80 Catalog

The 5/10 minute models Drowse II (No. 20227) and Drowse II Dialite (No. 20228 & 22806) are still shown in the 1979-80 catalog. New models introduced were the Minikin II Drowse (22135), Minikin II Drowse Dialite (22140), Tel-Star Drowse (22145) and Tel-Star Drowse Dialite (22148). Magic Touch Drowse Dialite (20178) is also still listed.

1982 catalog

The 5/10 minute models are no longer shown in the 1982 catalog, just single button models. One model specifies a 7 minute snooze time (Minikin II Drowse), the rest don't have the snooze time stated. Drowse models listed are Dash Drowse Dialite (No. 22128, 22130, 22136), Minikin II Drowse (22135), Minikin II Drowse Dialite (22198), Aspen Drowse Dialite (22180, 22182), Dunmar Drowse Dialite (22194, 22196), and Tel-Star Drowse Dialite (22202).

1998 Catalog

The Drowse models continued to be made, and the 1998 catalog shows Bold II Drowse Dialite (No. 22192, 22212), and Dunmar Drowse (22194). Some other snooze models didn't use the "Drowse" name: Tel-Star snooze (22002, 22330, 22004, 22008, 220060) and Super Electric alarm with snooze (22470, 22471).

2000 catalog

In the 2000 catalog, the "Drowse" name had been replaced by the term "snooze" on the Dunmar and Bold II models.

General Electric-Telechron Snooze Alarms

General Electric-Telechron made the first snooze alarm in 1956. It was the model 7H241, and called "Snooz-Alarm". A photo is shown on Pappy's Telechron Clock Page.

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