The History of Westclox Drowse (Snooze)
Electric Alarm Clocks
The first Westclox Drowse (snooze) electric alarms could be set for five (5) or ten (10) minutes
snooze time. The image below shows the first Westclox Drowse alarm, "Drowse Electric", introduced in 1959. Notice
the rocker switch that selects the snooze time. By 1969 the single button snooze alarm was in production, and some 5/10 minute models were still being made. By 1982, just single button models were being made.
Drowse Electric, The first Drowse (snooze) alarm clock by Westclox
By 1963, Westclox had several models of Drowse (snooze)
alarms, all having separate push buttons for 5 or 10 minutes.
By 1969, Westclox had introduced a single button snooze
alarm Minikin Drowse that provided 7 minutes extra sleep, and the
Magic Touch Drowse Dialite which had a 10 minute snooze feature. Some
of the 5/10 minute snooze models were still being made.
In the 1970 - 71 catalog, the Minikin Drowse
Dialite model is new.
In the 1971 - 72 catalog, Bold II Drowse and Bold
II Drowse Dialite are new. In this catalog, just two models of the 5/10
minute snooze mode, Drowse II and Drowse II Dialite, are still listed.
In the 1973 - 74 catalog, the following models are
new: Tide II Drowse, Tide II Drowse Dialite, Cube Drowse, and Cube Drowse
In the 1974 - 75 catalog, Wainscot Luminous Drowse
In the 1975 - 76 catalog, Drowse II Dialite with flowers
on dial, and Denim-ite Drowse Dialite are new.
In the 1976 - 77 catalog, Drowse II with orange luminous
dial and Cube Drowse in Woodgrain case are new.
In the 1977 - 78 catalog Dash Drowse is new.
In the 1978 - 79 catalog, Wainscot Drowse Dialite
Drowse Models in Later Catalogs
The 5/10 minute models
Drowse II (No. 20227) and Drowse II Dialite (No. 20228 & 22806)
are still shown in the 1979-80 catalog. New models introduced were the Minikin II Drowse (22135),
Minikin II Drowse Dialite (22140), Tel-Star Drowse (22145) and Tel-Star
Drowse Dialite (22148). Magic Touch Drowse Dialite (20178) is also still
The 5/10 minute models
are no longer shown in the 1982 catalog, just single button models. One model specifies
a 7 minute snooze time (Minikin II Drowse), the rest don't have the
snooze time stated. Drowse models listed are Dash Drowse Dialite (No.
22128, 22130, 22136), Minikin II Drowse (22135), Minikin II Drowse Dialite
(22198), Aspen Drowse Dialite (22180, 22182), Dunmar Drowse Dialite
(22194, 22196), and Tel-Star Drowse Dialite (22202).
The Drowse models continued to be made, and the 1998 catalog
shows Bold II Drowse Dialite (No. 22192, 22212), and Dunmar
Drowse (22194). Some other snooze models didn't use the "Drowse"
name: Tel-Star snooze (22002, 22330, 22004, 22008, 220060) and Super
Electric alarm with snooze (22470, 22471).
In the 2000 catalog, the "Drowse"
name had been replaced by the term "snooze" on the Dunmar
and Bold II models.
General Electric-Telechron Snooze
General Electric-Telechron made the first snooze alarm in
1956. It was the model 7H241, and called "Snooz-Alarm". A photo
is shown on Pappy's Telechron